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Prestige Makeup and Skin Care On The Rise

NPD reports categories surpass pre-recession volumes.

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By: TOM BRANNA

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In the first half of 2011, prestige women’s and men’s skin care dollar sales increased 14% and 9%, respectively, compared to the first half 2008, according to beauty market research firm The NPD Group, Inc. Prestige makeup sales increased as well, nearly 4%, compared to pre-recessionary levels, for January through June 2011. All categories of prestige makeup posted growth. The strongest increases can be attributed to the rediscovery by consumers of color cosmetics, such as eye and lip product...

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